Native beats polished
On TikTok, content that looks like an advert gets scrolled past. What works is the language of the platform: a strong first second, a person talking directly to camera, quick cuts and a clear payoff. That is good news for smaller brands, because ideas matter more than budgets.
Series, not one-offs
Recurring formats such as weekly tips, behind-the-scenes, customer questions or product tests make content easier to produce and give viewers a reason to follow. I develop a small set of series that suit your brand and test them quickly.
Creators and Spark Ads
Creators already have the trust of the audience you want. Partnering with them, and boosting their best posts with Spark Ads, often outperforms brand-made ads. See partnership ads and Spark Ads and creator sourcing.
Measured on outcomes
Views are cheap on TikTok. I report on what matters: watch time, profile visits, follower growth, clicks and sales, alongside your other social media channels.