What works now
Short-form video (Reels) drives most discovery, carousels teach and get saved, and stories keep existing followers close. Content that entertains, teaches or shows real people using the product consistently outperforms polished brand announcements.
A plan you can keep
Each month you get a calendar built around your content pillars, launches and seasonal moments, with captions and creative ready to approve. The aim is a rhythm your brand can sustain, not a burst that fades after three weeks.
Community, not just content
Replies to comments and messages are where trust is built and sales often happen. I set up response guidelines and can manage day-to-day community activity, as covered in social media management.
Organic and paid together
Posts that perform well organically are the best candidates for paid promotion, and creator-style content from UGC ads often works in both places. Running organic and Meta ads from one plan makes both cheaper.