Performance Marketing — Paid Media Across Meta and Google, Tracked to the Dollar
Paid ads without proper tracking is money spent on a guess. Every performance marketing engagement here is built on the same foundation: campaigns mapped to a real business objective, tracked through GA4 and Looker Studio dashboards, and reported on with actual numbers — not platform-reported "reach" metrics that don't tie back to revenue.
Full-Funnel, Not Just Boosted Posts
Performance marketing done properly maps to the buyer's actual journey:
- Top of funnel — awareness and reach campaigns introducing the brand to a cold, well-targeted audience
- Mid funnel — engagement and retargeting campaigns for people who've shown interest but haven't converted
- Bottom of funnel — conversion-focused campaigns with strong offers and UGC-style creative for warm audiences closest to a decision
Treating every campaign as bottom-funnel (the most common mistake in small business ad accounts) burns budget chasing conversions from audiences who don't know the brand yet.
Meta Ads and Google Ads, Managed Properly
- Meta Ads — objective-matched campaigns (awareness, traffic, leads, sales), 2-3 creative variants tested per angle, audience and placement optimization based on live data
- Google Ads — search intent matched to keyword strategy (the same topical structure used in SEO informs which terms are worth paying for versus ranking for organically)
Tracking and Reporting That Actually Means Something
Every account is connected through GA4 and visualized in Looker Studio dashboards, so results are reviewable in real numbers — cost per acquisition, return on ad spend, and revenue attribution — rather than a monthly PDF full of impressions and reach.
Recent Result
A full-funnel paid media rebuild across Meta and Google Ads produced 1,200% revenue growth in 4 months — the kind of result that only shows up when funnel stage, creative, and tracking are all working together rather than treated as separate line items.
Where This Fits in Your Overall Strategy
Performance marketing moves fastest with strong UGC ad creative fueling it and a fast, conversion-ready site from Website Design & Development underneath it — paid traffic to a slow or unclear page is the most common way ad budget gets wasted.
How it works
Tracking & GA4 setup
Funnel & audience architecture
Campaign launch & creative testing
Scaling & dashboard reporting
What you get
- GA4 & conversion tracking
- Campaign structure & targeting
- Looker Studio live dashboard
- Weekly optimization cycles
