SEO Consultant — Technical Audits, Content Strategy & Rankings That Compound

What a Technical SEO Audit Actually Finds

Every engagement starts with a full technical audit — not a generic Screaming Frog export with red and green highlights, but a prioritized list of what's actually costing you rankings right now. That typically means:

• Crawlability and indexation issues — pages Google can't find or is choosing not to index, often the single biggest hidden leak on older sites
• Site speed and Core Web Vitals — slow load times are a ranking factor and a conversion killer simultaneously
• Content gaps against competitors — where the top 10 results are answering questions your site doesn't even mention
• Internal linking structure — whether your site tells Google what your most important pages are, or leaves it to guess
• Schema markup — structured data that helps Google (and increasingly, AI Overviews) understand and feature your content

You get a written report ranked by impact, not a 40-page PDF nobody reads.

SEO Strategy Built on Topics, Not Keyword Lists

Google's algorithm has moved past matching exact keywords — it evaluates whether a site demonstrates real topical authority. That means the strategy isn't "rank for 50 keywords," it's building out topic clusters: one strong pillar page supported by several deeply-researched cluster pages that all link to each other. This is the same structure used on this site, and it's what separates sites that rank once and fade from sites that compound rankings over time.

On-Page SEO, Done to Google's Current Standard

Every page produced or optimized follows the same checklist:

1. One primary keyword with 2-4 natural semantic variants — never stuffed
2. Title tags under 60 characters, meta descriptions under 155
3. Content structured around the actual sub-questions searchers have (this is also what gets pulled into AI Overviews and featured snippets)
4. E-E-A-T signals — real experience, specific numbers, author credibility — because Google's quality raters are explicitly trained to look for these
5. Internal linking that reinforces your topic clusters rather than scattering link equity randomly

Link Building That Doesn't Put Your Site at Risk

Link building is the part of SEO most likely to backfire when done carelessly. The approach here favors earned and outreach-based links from relevant, real sites over anything that looks like a paid link scheme — because a Google penalty from bad links costs far more than slow, clean growth ever will.

What Results Actually Look Like

Specific, documented outcomes from past SEO engagements:

• Page one Google ranking achieved in 6 weeks for a competitive e-commerce niche through a technical overhaul plus content strategy
• 1,200% average revenue growth across clients tied directly to organic search improvements
• 15 years of consistent site rankings maintained through multiple major Google algorithm updates — proof the approach isn't chasing loopholes

Is SEO Consulting Right for You Right Now?

SEO is a compounding investment, not a quick fix — if you need leads this week, Performance Marketing (paid Meta and Google Ads) is the faster lever while SEO builds underneath it. If you're building a website from scratch, SEO should be designed in from day one — see Website Design & Development.

Book a free SEO audit call →