Blog
Practical guides on SEO, paid media, websites and content, based on what I see working on client accounts.
Social Media 7 min read
For service businesses, a founder posting what they have learned often beats any company page. How to choose topics, find your voice and turn posts into conversations with buyers.
Paid Media 8 min read
Most underperforming Google and Meta accounts are not short of budget or creative. They are optimising towards bad data. Here is how to check and fix your tracking first.
AI Content 7 min read
AI can make content faster without making it worse. A practical workflow for research, drafting and editing that keeps your expertise, your voice and Google’s trust.
SEO 7 min read
AI Overviews changed how results look, not how Google chooses the pages behind them. Here is what still decides who gets seen, and the checks I run first on every site.
Web Development 7 min read
Speed affects both rankings and conversions. This is the Laravel set-up I use on client sites to keep pages quick on real phones, and the mistakes that slow most sites down.
Paid Media 6 min read
The best-performing creative on Meta and TikTok barely looks like advertising. How to find the angles, write hooks, brief creators and test UGC ads properly.
Send it over. If it’s quick, I’ll simply answer it.