Notes on growth, code & strategy.

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SEO · 5 min read

Why Technical SEO Still Wins in an AI-Search World

AI overviews changed how people search, not the fundamentals of how pages get chosen. Here is what still matters.

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Development · 6 min read

Building Laravel Sites That Load Fast and Rank Faster

Speed is a ranking factor and a conversion factor. Here is the stack I use to keep both in check.

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Paid Media · 4 min read

UGC Ads That Don't Feel Like Ads

The best-performing creative on Meta and TikTok right now barely looks like advertising. Here is why that works.