Why LinkedIn works for B2B
Decision-makers use LinkedIn to keep up with their industry and check out who they might hire. A consistent presence means that when they are ready to buy, your name is already familiar. That applies whether your buyers are in New York, London, Toronto or Sydney.
People first, company second
Posts from people consistently reach more of the right audience than posts from company pages. The strategy therefore centres on the founder or senior team: what they have learned, the problems they solve and the opinions they hold. The company page supports it with proof, news and hiring. Read more in a LinkedIn content strategy for founders and personal branding.
What I produce
- Short stories from client work with a clear lesson
- Step-by-step document carousels
- Points of view on common advice in your industry
- Short videos answering the questions you get asked most
From attention to enquiries
Every profile gets a clear headline, a featured section that explains how to work with you and a link to the right page on your site. I track profile views, connection requests from your target buyers and enquiries that mention LinkedIn, not just likes. If you want to reach buyers faster, LinkedIn content pairs well with paid campaigns.