What the audit covers
- Technical: crawling, indexing, rendering, Core Web Vitals, canonicals, redirects, sitemaps and structured data. See technical SEO.
- Content: how well each important page matches search intent, thin or duplicate content, cannibalisation and gaps compared with competitors.
- Authority: the quality and relevance of the sites linking to you, and any risky links.
- Local and AI visibility: your Google Business Profile, and how AI answers describe and cite your business.
- Trust signals: author information, contact details, policies, reviews and case studies.
Real data, not just a crawler
Automated tools find hundreds of minor warnings. The audit starts from Search Console and analytics data so the findings focus on what is actually costing you traffic and enquiries.
A plan you can act on
Every finding comes with why it matters, how to fix it, the effort involved and the likely impact, ordered so the quickest wins come first. Where your site runs on Laravel or WordPress, I can usually make the technical fixes myself.
Who it is for
Businesses whose traffic has stalled or dropped after an update, sites about to be redesigned or migrated, and anyone about to invest in content or links who wants to know the foundations are sound first.
After the audit
We go through the findings together. From there you can take the plan in-house or ask me to deliver it as part of ongoing SEO.